Publishing is not the end of an evergreen guide. Technical documentation changes, screenshots become inaccurate, links break, and a page can keep receiving impressions even when parts of it no longer answer the searcher's question well.
Refresh because something changed
A useful update has a reason: a platform changed its behavior, the page has outdated steps, a better example is available, or search data shows that visitors are looking for an important subtopic the page does not address. Changing a date without improving the content creates no value for the reader.
Use search data to find opportunities
Find pages with impressions but weak click-through rates and review whether the title accurately represents the page.
Find pages that lost clicks and check whether the information is stale or competition now answers the task better.
Inspect queries that are relevant but poorly covered and add useful sections when they belong on the same page.
Check internal links so newer related guides can be discovered from established pages.
Review the whole page, not only keywords
Re-test code examples, tool instructions, screenshots, source links, and claims. Remove sections that no longer help. If the page has accumulated several overlapping explanations from previous updates, rewrite them into one clearer answer rather than continually appending more text.
Keep dates honest
Use the original publication date for when the guide first became available and update the modification date after a material revision. Readers should be able to distinguish a genuinely maintained guide from a page that automatically presents itself as new every day.
Sources and further reading
Primary documentation and references used to support this guide.